Yasmin Abdallah Biography: Age, Husband, Career, Family, Vyrao, Net Worth and Life in 2026

Yasmin Abdallah, professionally known as Yasmin Sewell, is an Australian-born fashion entrepreneur, creative director and businesswoman recognised for her influence in the international fashion industry. She built her career through fashion retail, creative consultancy and luxury brands before founding Vyrao, a fragrance and wellbeing company, in 2021. Her professional journey also includes a brief marriage to British actor Rufus Sewell. In 2026, she entered a new business chapter following the acquisition of Vyrao by Tresalis, while continuing to lead the brand’s creative direction.

Yasmin Abdallah Quick Bio

Early Life and Childhood

Yasmin Abdallah grew up in the Sydney beachside suburb of Maroubra, Australia. Her early connection with nature, particularly the ocean, influenced her outlook on life and later interest in wellbeing.

She eventually moved to London in 1996 to pursue opportunities in the fashion industry. The move marked an important turning point in her professional journey, introducing her to a new market and a network of designers, retailers and creative professionals.

Although Yasmin has discussed aspects of her Australian upbringing in interviews, detailed information about her parents, siblings and childhood education remains limited.

She gradually developed an independent identity through fashion rather than relying on public attention or celebrity connections. Her career would eventually take her from fashion retail into creative leadership and entrepreneurship.

Education and Early Interests

Detailed records of Yasmin’s formal education have not been widely published. However, her professional interviews reveal a longstanding interest in fashion, creativity and holistic wellbeing.

Alongside her work in fashion, she developed an interest in practices such as Reiki, Ayurveda and flower essences. She has described spending years exploring meditation and different approaches to emotional and spiritual wellbeing.

These interests eventually became important influences on her business philosophy and the development of her fragrance company.

Her career demonstrates how personal interests can develop into professional ideas when combined with experience and creative vision.

Beginning of Her Fashion Career

Yasmin began building her fashion career after moving to London in the mid-1990s. She initially worked in fashion retail and gradually developed a reputation for identifying emerging designers and distinctive clothing collections.

One of her early entrepreneurial projects was opening a boutique called Yasmin Cho in London’s Soho district.

The boutique helped establish her position within the British fashion scene. Rather than simply following popular trends, she focused on introducing interesting designers and developing a distinctive retail identity.

Her work as a buyer and fashion entrepreneur helped her build relationships across the industry and opened opportunities with established luxury retailers.

Career at Browns and Liberty London

Two important stages in Yasmin’s professional journey involved working with Browns and Liberty London.

At Browns, she developed her reputation as a fashion buyer with an eye for emerging creative talent. Her work involved selecting designers and collections that reflected changing fashion interests.

She later became associated with Liberty London as a chief creative consultant. The position allowed her to contribute to the retailer’s creative direction and fashion identity.

During her career, she supported emerging designers, including Christopher Kane and J.W. Anderson. Her ability to recognise new talent helped establish her as an influential figure in British fashion.

These experiences provided the foundation for her later work in digital fashion and luxury entrepreneurship.

Work With Style.com and Farfetch

Yasmin expanded her career beyond traditional fashion retail by moving into digital fashion and creative consultancy.

In 2016, she became fashion director at Style.com, a luxury fashion shopping venture associated with Condé Nast. The role gave her an opportunity to combine fashion knowledge with digital retail and online consumer experiences.

She subsequently joined Farfetch as Vice President of Style and Creative. Her work involved fashion direction, creative presentation and developing the company’s luxury retail identity.

After leaving Farfetch in 2018, she concentrated on independent consulting and explored ideas that eventually led to the creation of her own fragrance business.

Her experience with established fashion organisations helped her understand branding, consumer preferences and the importance of creating a distinctive identity.

Marriage to Rufus Sewell

Yasmin Abdallah was briefly married to Rufus Sewell, a British actor recognised for his performances in film and television.

His notable projects include Dark City, The Man in the High Castle and The Diplomat.

Their relationship attracted attention because of Rufus’s growing acting career and Yasmin’s connections to London’s fashion industry.

The couple married in 1999, but their marriage was relatively short and ended around 2000.

Following their separation, Yasmin continued developing her professional career, while Rufus pursued further opportunities in film and television.

Although their marriage remains an interesting part of her biography, Yasmin’s professional achievements have become the more significant aspect of her public identity.

Marriage to Kyle Robinson and Family Life

After her marriage to Rufus Sewell ended, Yasmin reportedly married Kyle Robinson, a creative professional associated with the fashion and design industry.

Kyle has been connected with Paper Mache Tiger, a creative showroom, and other fashion-related projects.

Yasmin is also reported to be a mother of three sons. Some online biographies identify the children as Knox, Renzo and Gene, although detailed information about their identities and family life is limited.

In interviews, Yasmin has discussed balancing professional responsibilities with motherhood and personal wellbeing. She has also spoken about her interest in meditation, healthy routines and spending time with her family.

She generally keeps her children’s lives away from public attention.

Founding Vyrao in 2021

One of the most important achievements in Yasmin’s career was establishing Vyrao in 2021.

The idea developed from her longstanding interest in fragrance, emotional wellbeing and holistic practices. She wanted to create a brand that combined luxury perfumery with the experience of improving mood through scent.

Vyrao introduced genderless fragrances designed around different emotions and feelings. Its products combine creative packaging, carefully selected ingredients and concepts influenced by neuroscience and wellbeing.

Yasmin developed the brand with experienced perfumers and creative collaborators, bringing together her knowledge of luxury retail and personal interest in holistic health.

The company gradually expanded its collection to include perfumes, candles, incense and other scented products.

Vyrao’s Business Growth and International Recognition

Vyrao attracted attention in the luxury beauty industry because of its distinctive approach to fragrance.

The brand developed a presence through luxury retailers, including Liberty London, Harvey Nichols, Space NK and Mecca.

It also received recognition through fragrance and beauty awards. One notable achievement was Sun Rae being named Best Independent Fragrance at the 2024 Fragrance Foundation UK Awards.

The business attracted investment from established beauty investors, including Manzanita Capital and Elevate Beauty.

In 2025, Yasmin was included in Vogue’s Beauty Disruptors list as part of its 100 Innovators recognition, highlighting her work in developing a fragrance brand at the intersection of beauty and wellbeing.

Her achievements demonstrated how her earlier experience in fashion could be applied to a completely different industry.

Major Business Development in 2026: Vyrao Acquired by Tresalis

Major 2026 development

One of the biggest developments in Yasmin’s professional life occurred in September 2026, when Vyrao was acquired by Tresalis, a newly established health, beauty and wellness business platform.

The acquisition brought Vyrao under majority ownership of Tresalis, while Yasmin and existing investors retained minority ownership interests.

Importantly, Yasmin did not simply leave the business after the acquisition. She continued with the company as its founder and was appointed Chief Brand Officer.

Her responsibilities include leading the brand’s creative and strategic direction.

The transaction represents a significant new chapter for Vyrao, providing access to additional business resources, international expansion opportunities and operational support.

It also demonstrates Yasmin’s continued involvement in the company she established in 2021.

Professional Approach to Wellness

Wellbeing has become an important part of Yasmin’s personal philosophy and professional identity.

She has explored Reiki, Ayurveda, meditation and flower essences over many years. These interests influenced her decision to create a fragrance business focused on emotional experiences.

She believes scent can play an important role in personal rituals and how people experience different emotions throughout the day.

Her approach combines traditional holistic interests with modern fragrance development. Through Vyrao, she has attempted to create products that connect personal care, creativity and emotional wellbeing.

Her interests have also influenced her daily lifestyle, including meditation, skincare, yoga and other wellness practices.

Age, Birthday and Physical Appearance

Yasmin Sewell’s exact date of birth has not been publicly confirmed through dependable information. Consequently, her age in 2026 cannot be stated accurately.

She is known for her distinctive fashion sense, which reflects her long experience in the luxury fashion industry.

Her appearance and personal style have occasionally been featured in fashion publications and interviews. However, her exact height and weight have not been reliably established.

Net Worth and Sources of Income

Yasmin Abdallah’s personal net worth has not been independently verified.

Her professional career includes several potential sources of income:

• Fashion buying and retail management.
• Creative consultancy.
• Senior fashion and creative leadership positions.
• Fashion collaborations and design projects.
• Entrepreneurship through Vyrao.
• Her continuing ownership interest in Vyrao following its acquisition.

The 2026 acquisition represents an important business development, but the financial terms and Yasmin’s personal proceeds have not been publicly established.

Therefore, online net-worth estimates should not be treated as confirmed financial information.

Social Media Presence

Yasmin maintains a connection with the fashion and beauty industries through professional platforms and brand-related appearances.

Her public presence is primarily associated with her work, creative projects, fragrance launches and wellness interests.

She generally focuses on professional activities rather than sharing extensive details about her family or private relationships.

Her work with Vyrao has also provided opportunities to communicate directly with customers interested in fragrance, design and wellbeing.

Latest News and Life in 2026

2026 has been an important year for Yasmin Sewell, particularly because of the business changes involving Vyrao.

In September 2026, Tresalis announced its acquisition of the fragrance company. Yasmin retained a minority ownership interest and continued working as founder and Chief Brand Officer.

The development gives Vyrao access to a larger business platform while allowing Yasmin to remain involved in its creative direction.

Her professional journey continues to reflect her transition from luxury fashion buying into entrepreneurship and the beauty industry.

Rather than stepping away from her original vision, she remains involved in developing the brand’s identity and future direction.

Frequently Asked Questions

Who is Yasmin Abdallah?

Yasmin Abdallah, professionally known as Yasmin Sewell, is an Australian-born fashion entrepreneur and creative director. She is best known as the founder of Vyrao.

How old is Yasmin Abdallah in 2026?

Her exact date of birth has not been reliably confirmed, so her age remains unknown.

Where was Yasmin Abdallah born?

She grew up in Maroubra, a beachside suburb of Sydney, Australia.

Who was Yasmin Abdallah married to?

She was briefly married to British actor Rufus Sewell in 1999. She later reportedly married Kyle Robinson.

What is Yasmin Sewell famous for?

She is recognised for her work with Browns, Liberty London and Farfetch, as well as founding the fragrance and wellbeing company Vyrao.

What is Vyrao?

Vyrao is a fragrance and wellbeing brand founded by Yasmin Sewell in 2021. It produces perfumes, candles, incense and other scented products.

What happened to Vyrao in 2026?

Vyrao was acquired by Tresalis in September 2026. Yasmin retained a minority ownership interest and continued as founder and Chief Brand Officer.

What is Yasmin Abdallah’s net worth?

Her exact net worth is not publicly verified. Her earnings and business interests have not been disclosed in sufficient detail to establish a reliable figure.

Last Wordings

Yasmin Abdallah, widely known as Yasmin Sewell, has developed an impressive career through fashion, creative consultancy and entrepreneurship. From opening her own boutique in London to working with Browns, Liberty and Farfetch, she established herself as an influential figure in the fashion industry.

Her decision to launch Vyrao in 2021 marked an important change in her professional direction, combining her interest in fragrance with her passion for emotional wellbeing.

The 2026 acquisition of Vyrao by Tresalis has opened another chapter in her business journey. With Yasmin continuing as Chief Brand Officer, she remains closely involved in shaping the company’s creative identity and future growth.

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